Enterprise Rent-A-Car: A Comprehensive Review

When it comes to car hire companies, it's crucial to make an informed decision based on real customer experiences. Which?, a reputable consumer organization, has conducted a survey involving thousands of car hire customers to provide an independent and unbiased rating of Enterprise Rent-A-Car. This review will delve into the details of Enterprise's offerings and give you a comprehensive overview to help you compare it with other car hire companies.

Who is Enterprise Rent-A-Car?

Enterprise Rent-A-Car is an American brand with a global presence. With over 10,000 branches spread across more than 90 countries, Enterprise has established itself as a leading car hire provider. Particularly in the United Kingdom, Enterprise claims to have branches and vehicles within a 10-mile radius of 93% of the population.

Which? Verdict

According to the survey conducted by Which?, Enterprise and its sister company Alamo have emerged as two of the top car hire providers on a global scale. While they may be on the pricier side, their performance and service quality have earned them this distinction.

Enterprise Customer Ratings

To gain a better understanding of how Enterprise compares to its competitors, Which? recommends referring to their "best and worst car hire companies" page. This page provides an insightful analysis of the strengths and weaknesses of various car hire companies, allowing you to make an informed decision.

What's Enterprise Like?

Enterprise has traditionally been regarded as a more expensive option for car hire. However, customers were willing to pay the premium due to the exceptional customer service they received. Unfortunately, this year has seen a slight decline in the value for money rating, averaging at three stars. Despite this, Enterprise remains a reliable option and is considered to be superior to rival company Avis.

One aspect that stands out is Enterprise's attention to detail when it comes to recording existing damage on their vehicles. This meticulous approach ensures that customers are less likely to be held responsible for any pre-existing scratches or dents. In fact, a satisfied customer mentioned that there was "absolutely no hassle with scratches" as they were all pointed out during the vehicle collection process.

Many customers who have returned to Enterprise multiple times have praised the company for maintaining a "good, consistent level of service." The experience has been described as "very simple and trouble-free," reflecting the ease and convenience of renting a car from Enterprise.

However, it is worth noting that some customers have reported feeling pressured to purchase additional insurance at the rental desk. Nearly a third of those who opted for extra insurance felt this pressure. One customer shared their experience, stating that they felt compelled to buy additional coverage as the agents continuously emphasized all the potential issues that could arise.

Should I Book with Enterprise?

Considering the survey results, Enterprise Rent-A-Car is a highly recommended option for car hire, particularly when renting outside the Canary Islands, where it shares the top spot with its sister company, Alamo. However, it is essential to keep in mind that Enterprise is not typically the most cost-effective choice. If you choose to book with Enterprise, prepare yourself to resist any overzealous agents who might push for additional insurance.

In conclusion, Enterprise Rent-A-Car has established itself as a prominent player in the car hire industry, known for its reliability and consistently good service. While the pricing may be higher compared to some competitors, the overall experience and attention to detail make Enterprise a reliable choice for renting a vehicle.

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